On the heels of my own post referring to Derby, I was referred to an article at The Urbanophile about Louisville marketing itself as a Vice City (via Broken Sidewalk) and in commenting chanced upon this spirited ad for Louisville. I certainly think "Just Add Bourbon" is a more interesting slogan than "Possibility City". Oddly enough, the ad appears to be from GLI's [1] Community Branding Project, or at least it's on one of their YouTube accounts. Needless to say, I think there is some benefit in chasing after a more Vice-filled "New Orleans of the North" campaign.

[1]Greater Louisville, Inc., the Chamber of Commerce