I think that the latest Mac v. PC ads are hilarious, mostly because I think they are pedantic and condescending to everyone on both sides of the "divide". I think the sole winning factor is that it is John Hodgeman, who is great in every television appearance (loving him on The Daily Show), as the poor PC. I don't think they realize it, but it is much easier to empathize with, and thus care for, the simple, dry irony of the PC character. This page says about the same thing. I almost feel like buying a new PC...