On the heels of my own post referring to Derby, I was referred to an article at The Urbanophile about Louisville marketing itself as a Vice City (via Broken Sidewalk) and in commenting chanced upon this spirited ad for Louisville. I certainly think "Just Add Bourbon" is a more interesting slogan than "Possibility City". Oddly enough, the ad appears to be from GLI's  Community Branding Project, or at least it's on one of their YouTube accounts. Needless to say, I think there is some benefit in chasing after a more Vice-filled "New Orleans of the North" campaign.
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